The National Association for Corporate Boards' Blue Ribbon Panel reported that "Strong company cultures contribute to success and lasting value in the same way as product quality and R & D. Put simply, culture should be viewed as an asset similar to an organzation's human, physical, intellectual technological, and other assets."
The ability to measure culture in real time is more critical than ever. Below is a link to state of the art software that provides company's with a people analytics platform that gathers feedback via text messaging on employee sentiment, contexualizes it into actionable data, and initates a process that creates employee buy-in and engagement while solving organizational problems. Click the link below to take a tour of the website and some of the tools.